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LONDON MARKETING OPINION

Monday October 14 2019

5 Reasons Why Your Small Business Should Invest In Social Media Marketing


Social media marketing is essential for the success of your small business. Here are 5 reasons why you should invest in this vital marketing channel.


Lauren Smithson

LAUREN SMITHSON | Content Specialist




5 Reasons Why Your Small Business Should Invest In Social Media Marketing

If you’re a small business, social media offers a great opportunity to really make the most of your marketing activity. In this blog post, Social Hire, a social media agency that gets results fast, share 5 reasons why social media marketing is worth investing in for your small business.

It’s a platform your customers use

3.5 billion people in the world actively use social media – that’s 45% of the human population. With so much of business audiences using social media to connect, interact, browse and even shop, investing in your social media platform marketing is vital to making the most of the massive reach social media offers. 

But don’t forget that if your customers are on social media, your competitors will be too. As such, it’s important that your business thinks its marketing strategy through carefully and executes it well to make an impact and get results in a competitive market. 

It’s efficient for your business

For small businesses, every second counts. Naturally, you want to maximise the return on investment of time, money and business resources spent on marketing. Good news – 64% of small businesses recently reported that online marketing delivered the best ROI when compared to offline marketing. 

Indeed, taking the time to understand how your customers use social media will allow you to tailor your marketing activity to the precise time frame when they’re most likely to be online, with content they’re proven to engage with. In short, social media marketing done right is worth the upfront investment for the longer-term business gains.

It helps you stand out in the crowd

Quality content is worth taking the time to create. Your customers’ app feeds will be constantly updating with new content competing for their attention. 

Whether it’s an arresting visual, witty copy or a funny gif that you’re putting out there, you need to give your posts the utmost chance of being seen, shared or saved in order for your business to get tangible results.

To ensure you’re small business gets seen and begins to get results from its social media marketing efforts, it’s worth investing in a professional service with the industry know-how to get results and meet targets. Afterall, creating a great social media marketing campaign could be all that’s standing between you and hundreds, if not thousands, more customers. 

It builds your business community

Social media is just that – social. Being on social media as a small business helps to put you among your customers. Done right, online engagement and collaboration can help build your business community for the long term. 

Social media fans and followers act as brand ambassadors. Likely to share content to their friends, they give your business free exposure to a raft of new potential customers.

Building a base of loyal fans can also create a level of brand security by providing you with a ready-made and established network to reach out to and keep updated with your latest business news.

It allows you to be creative

Social media channels are always changing, with new features being added on established apps and entirely new platforms being created altogether. 

With constant experimentation and updates, the social media scene offers a place of opportunity for your business to experiment with different marketing strategies to see what works best. And as social media activity usually gives demonstrable responses in the form of likes, shares or comments, you’ll soon see the results of any experimentation, and know where to focus your marketing efforts going forward.

This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.



"If youre a small business, social media offers a great opportunity to really make the most of your marketing activity. "
Tony Restell








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