Wednesday May 15 2019

Science and tech firm jumpstarts its customer conversations full force!

Science and tech firm jumpstarts its customer conversations full force!

UK-leading research and development tax credit specialists Jumpstart is powering up its communications with the help of marketing automation platform Force24.

The science and technology firm wants to effectively tailor the content and timing of its conversations for new and existing customers, and deliver personalised, GDPR-compliant marketing campaigns that can be sent out in only a few clicks.

Yorkshire-based Force24 has worked closely with the Scottish-headquartered organisation to set-up pre-coded html email templates that are suitable for mobile devices, and an online appointment booking process – in a bid to help ‘jumpstart’ increased conversions, revenue and campaign ROI.

Commenting on how simple the platform is to use, Jumpstart’s communications manager Laetitia Guichard, said: “We wanted something that was intuitive and easy for us to get our messages across with clarity to a targeted audience – and Force24’s platform does just that with its fresh and modern approach when speaking to customers, and managing data.

“We have a positive relationship with the team, they’re always ready to help and quick to respond. It’s a refreshing change from previous technologies we’ve used that have been clunky and counter-intuitive – we’ve learnt that marketing automation doesn’t have to be overly-complicated.”

Adam Oldfield, managing director of Force24, added: “Having worked with the Jumpstart team to produce relevant, engaging communications that can cut through ‘noise’ online, we knew our platform could offer a solution to re-engage with its existing customers, and attract further prospects.

“Jumpstart can use our services to create opportunities that can seriously enhance their overall bottom line, allow them to connect with targets quickly, and increase their in-house productivity as a result. It’s a pleasure to team up and deliver an exciting range of tailored communications.”

Founded in 2010, Force24 delivers humanised communications so organisations can use its intelligent UK-built platform to talk directly to customers through various methods such as email, SMS, direct mail and social media.

Having secured investment from Northern Powerhouse Investment Fund – Mercia Debt Finance, to support the development of the platform, Force24 has since gone on to win a commendation for Marketing Automation Vendor of the Year at The B2B Marketing 2019 Martech Awards.

Based in Crown Point Road, Leeds, the 50-strong team provides targeted support to a range of clients including JML, Npower and Worldpay. For more information, visit: www.force24.co.uk

"We wanted something that was intuitive and easy for us to get our messages across with clarity to a targeted audience and Force24s platform does just that!"
Laetitia Guichard

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Entirely Marketing Jobs

Marketing Manager


An exciting opportunity has arisen for an experienced Marketing Manager to join a highly reputable and growing B2B organisation based in Bradford.

SEO Executive


SEO Executive (Link Building) Location: Leeds Commutable From: Leeds, Wakefield, Dewsbury, Huddersfield, Barnsley Salary: Up to £23K - dependant on experience Skills - SEO, Search engine optimisation, Search marketing, search engine marketing, link building, back-links, keyword research, organic search, SEM, HTML, Social Media, Google Adwords, Digital Marketing, Online marketing, SERPs, Goog.

Marketing Executive


Are you budding Marketing Executive or a Marketing graduate with the confidence to experiment with your creative side? Do you want to bring impactful and fresh content to an already well established multinational team? Does the prospect of working for a global company give you the career prospects you are after? If your answer is yes, then this might be the role for you! Better placed are currently recruiting for an internatio.

Marketing Manager


This is an exciting opportunity for a talented and driven Senior Marketing Exec/Marketing Manager to join one of the UK’s leading providers of technology driven business services.

Marketing & Social Co-ordinator


As a Marketing and social co-ordinator at Awesome Merchandise you’ll be joining our Growth Team (and our goal is to grow…).

Marketing Manager - Maternity Cover


About us: The Floow is a rapidly growing telematics service provider that develops smartphone apps for insurers, to collect driving data and deliver services to insurers and their customers.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.