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YORKSHIRE MARKETING NEWS

Thursday August 3 2017

Training fuels growth for digital marketing agency


Huddersfield-based digital marketing agency Splitpixel has its eyes on further growth following the start of a new staff training programme.



Training fuels growth for digital marketing agency

The firm's digital marketing manager, Michelle Millar, has just completed the HubSpot Agency Partner Certificate, which will help elevate the team's profile in the lucrative marketing automation space.

A long-standing advocate of the marketing technology, Splitpixel has managed clients' HubSpot accounts since 2015. The platform is used to power thousands of seemingly-humanised – yet automated – conversations with the right people at the right time, often generating better returns from an organisation's marketing spend.

But with almost half of Splitpixel's 11-strong team employed to deliver marketing services – plus a further appointment on the horizon – there seemed no better time to further invest in this growing area of the business.

Splitpixel's co-founder and director, Greg Smuk, said: "Clients are increasingly demanding more integrations, more intuitive personalisation, and a user experience that drives more conversions. Agencies need all kinds of technical and creative skills to achieve these goals, so we want to continually develop our people to make sure we're delivering the best possible service.

"HubSpot Agency Partner Certification is independent recognition that we provide best-in-class support when it comes to marketing automation, which is really important for inspiring confidence among organisations that are new to this type of marketing tech."

Two members of the team have also recently passed their Google AdWords training, which has seen Splitpixel become a Google Partner Agency.

"We're projecting revenue growth of 20% by the end of this financial year," said co-founder Charlie Herke. "It's only right that we plough as much of that as we can into the professional growth of our team. We're set to boost our headcount too, and we're currently on the hunt for a copywriter and digital project manager to join the team."

Last month, Splitpixel announced its relocation to new 1,400 sq. ft. offices in Heritage Mills, Lindley, to help pave the way for this expansion.



"Agencies need all kinds of technical and creative skills to achieve these goals, so we want to continually develop our people to make sure we're delivering the best possible service."
Greg Smuk








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