×

YORKSHIRE MARKETING NEWS

Saturday April 28 2018

Marketing provider unveils updated web presence


Leading print and marketing company Webmart has launched a brand new website to coincide with its expansion from print, into a more diverse marketing offering.



Marketing provider unveils updated web presence

Designed by The Bigger Boat – a digital marketing agency based in West Yorkshire – the new-look website reflects the firm’s unique approach to business. The Bigger Boat was tasked with communicating Webmart’s credentials as a marketing partner that has a focus on creating savings and generating results. The website also needed to reflect its vibrant, quirky and unique personality.

Oxfordshire-headquartered Webmart – which also has offices in Yorkshire and Scotland – was founded in 1996, and over the past few decades has built a reputation as a solid print partner for major brands, although it has more recently become a leading expert on a wide breadth of topics, including data enhancement and media buying.

Managing Director at The Bigger Boat, Andy McCaul explained: “The purpose of this new site was to raise Webmart’s online profile and communicate their marketing services, as well as highlighting the results that they generate.

“Webmart was already a well-established brand, but the company had completely altered its tone of voice and direction in recent times – developing from a print partner into a real marketing collaborator. The team needed the input and expertise of a specialist digital agency like ours, to be able to achieve their objectives.  The creative challenge was to design a website that could showcase Webmart’s well known bright colour pallet and quirky personality, whilst remaining serious about the results that they can provide.”

The three-month project required Webmart’s internal .Net development team to work alongside the digital marketing agency to bring the assignment to life. The Bigger Boat created the design and front-end development, whilst Webmart handled the back-end Umbraco element of the project.

Commenting on the job, Stuart Payne, Webmart’s chief growth officer, said: “Since the launch of the new site, we have already seen an improvement in performance, with traffic and engagement levels increasing, and – most importantly – the quality of enquiries being significantly enhanced. For example, we have recently secured a large contract with a high street brand, which started purely from a live chat conversation on our new website.”

The Bigger Boat has worked with Webmart since 2017, and its wider clients include toy giant Little Tikes, door manufacturer Deuren and global chemical manufacturer SNF.



"Since the launch of the new site, we have already seen an improvement in performance, with traffic and engagement levels increasing, and the quality of enquiries being significantly enhanced."
Stuart Payne








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Entirely Marketing Jobs


Marketing Manager

Bradford


An exciting opportunity has arisen for an experienced Marketing Manager to join a highly reputable and growing B2B organisation based in Bradford.




SEO Executive

Leeds


SEO Executive (Link Building) Location: Leeds Commutable From: Leeds, Wakefield, Dewsbury, Huddersfield, Barnsley Salary: Up to £23K - dependant on experience Skills - SEO, Search engine optimisation, Search marketing, search engine marketing, link building, back-links, keyword research, organic search, SEM, HTML, Social Media, Google Adwords, Digital Marketing, Online marketing, SERPs, Goog.




Marketing Executive

Wetherby


Are you budding Marketing Executive or a Marketing graduate with the confidence to experiment with your creative side? Do you want to bring impactful and fresh content to an already well established multinational team? Does the prospect of working for a global company give you the career prospects you are after? If your answer is yes, then this might be the role for you! Better placed are currently recruiting for an internatio.




Marketing Manager

Leeds


This is an exciting opportunity for a talented and driven Senior Marketing Exec/Marketing Manager to join one of the UK’s leading providers of technology driven business services.




Marketing & Social Co-ordinator

Leeds


As a Marketing and social co-ordinator at Awesome Merchandise you’ll be joining our Growth Team (and our goal is to grow…).




Marketing Manager - Maternity Cover

Sheffield


About us: The Floow is a rapidly growing telematics service provider that develops smartphone apps for insurers, to collect driving data and deliver services to insurers and their customers.




RECOMMENDED FOR YOU ON ENTIRELY YORKSHIRE






















































Discover the latest Industry News & Opinions on Entirely