Monday March 19 2018

Health-check your website to maximise Easter sales says digital expert

A digital marketing and ecommerce expert is urging SMEs selling online to check that their website is search engine optimised in order to drive sales over the Easter trading period.

Health-check your website to maximise Easter sales says digital expert

Scott Brant, operations director at Vizulate Digital, is encouraging business owners to ‘health check’ website elements including mobile optimisation, loading speed, external links and keyword optimisation to avoid missing out on a predicted increase in traffic over the holiday weekend.

He said:

“Over 60% of consumers click through to one of the first three websites that is presented to them in the results of a Google search and 75% never go beyond the first page of the search results.

“It is  vital that businesses, particularly those selling online, ensure their website’s search engine optimisation is addressed now in preparation to give them the best chance of securing those all-important clicks and sales over the Easter trading period.”

He continued:

“SEO is one of the most important, yet most overlooked, considerations of a website. Being on the first page of Google for target keywords significantly increases the traffic to a website, but there are a number of SEO best practices that need to be implemented in order to maximise a website’s ranking.”

Mr Brant said that quick wins can include fixing any broken links within your site, optimising existing pages by employing SEO best practice on page title tags, and setting up local business listings such as Google My Business.

Vizulate Digital is also providing complementary SEO audits for businesses looking to ready their website ahead of the Easter sales period. He added:

They can simply input the top ten keywords or phrases their customers might use to find their products, and we’ll provide a checklist highlighting the most important items to action on their website.”

"Over 60 of consumers click through to one of the first three websites that is presented to them in the results of a Google search and 75 never go beyond the first page of the search results."
Scott Brant

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Entirely Marketing Jobs

Marketing Manager


An exciting opportunity has arisen for an experienced Marketing Manager to join a highly reputable and growing B2B organisation based in Bradford.

SEO Executive


SEO Executive (Link Building) Location: Leeds Commutable From: Leeds, Wakefield, Dewsbury, Huddersfield, Barnsley Salary: Up to £23K - dependant on experience Skills - SEO, Search engine optimisation, Search marketing, search engine marketing, link building, back-links, keyword research, organic search, SEM, HTML, Social Media, Google Adwords, Digital Marketing, Online marketing, SERPs, Goog.

Marketing Executive


Are you budding Marketing Executive or a Marketing graduate with the confidence to experiment with your creative side? Do you want to bring impactful and fresh content to an already well established multinational team? Does the prospect of working for a global company give you the career prospects you are after? If your answer is yes, then this might be the role for you! Better placed are currently recruiting for an internatio.

Marketing Manager


This is an exciting opportunity for a talented and driven Senior Marketing Exec/Marketing Manager to join one of the UK’s leading providers of technology driven business services.

Marketing & Social Co-ordinator


As a Marketing and social co-ordinator at Awesome Merchandise you’ll be joining our Growth Team (and our goal is to grow…).

Marketing Manager - Maternity Cover


About us: The Floow is a rapidly growing telematics service provider that develops smartphone apps for insurers, to collect driving data and deliver services to insurers and their customers.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.