Monday February 25 2019

Outwrite kicks off 2019 with sports PR award shortlist

A North Wales-based digital PR agency has been shortlisted for a major industry award after running a successful sports PR campaign.

Outwrite kicks off 2019 with sports PR award shortlist

Outwrite PR’s work with British and Irish Eagles, a UK fan group for the National Football League’s (NFL) Philadelphia Eagles, is up for culture, media, sport, and travel marketing communications campaign of the year at the PRmoment Awards.

The agency was engaged to enhance the reputation of the fan club as part of its plans to introduce a paid membership scheme and become a leading UK brand for Philadelphia Eagles fans.

And Anthony Bullick, managing director of Outwrite, believes the team’s ability to react creatively in real-time helped the campaign stand out.

He said: “With the Eagles coming across to London to play their first regular season game, we identified that a boots on the ground strategy to react to events as they happened would work perfectly.

“Results included a live interview of the British Eagles’ founder on Fox 29 Philadelphia TV, behind the scenes access to the official pep rally, and Eagles legend Brent Celek featuring in the group’s social media content.

“This shortlisting illustrates our credibility as a sports PR agency, with many of our team having experience working in this sector.”

Outwrite’s London work followed the creation of a podcast for British Eagles, which has featured interviews with NFL journalists, members of the current Eagles roster, and Philadelphia Eagles’ senior vice president of marketing and media Jennifer Kavanagh.

In 2018, the agency liaised with BBC Radio Five Live and Eurosport to set up interviews with a fan club member who flew to Minnesota to watch the Eagles defeat the New England Patriots in the Super Bowl.

Outwrite’s clients include Active Cheshire, UK-wide engineering, environmental, and planning consultancy Caulmert, and Ruthin-based Jones Bros Civil Engineering UK.

The agency specialises in integrated PR and SEO (search engine optimisation), crisis PR, and social media training.

For more information visit www.outwrite.co.uk.

"This shortlisting illustrates our credibility as a sports PR agency, with many of our team having experience working in this sector."
Anthony Bullick

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.