Entirely Marketing

MANCHESTER MARKETING NEWS


UCLan Unveils Campaign To Drive 2019 Generation Z Undergraduate Recruitment


The University of Central Lancashire (UCLan) has unveiled an uplifting and inclusive advertising campaign developed specifically to drive 2019 undergraduate recruitment amongst a Gen Z audience.



UCLan Unveils Campaign To Drive 2019 Generation Z Undergraduate Recruitment

The University of Central Lancashire (UCLan) has unveiled an uplifting and inclusive advertising campaign developed specifically to drive 2019 undergraduate recruitment amongst a Gen Z audience.

 

The ‘Together’ campaign, which launched today, will run across cinema, outdoor, print, radio and digital formats. The 60 second cinema ad features Ella Eyre’s hit song Together, chosen to capture the energy, dynamism and essence of the University.

 

Manchester-based marketing agency, Access working with the UCLan Marketing, Communication and Engagement team created the campaign built on insights from extensive research into Generation Z - a hyper-connected group of digital natives who seek authenticity and relevance from brands.

 

The campaign, which has launched ahead of the University’s open day calendar, hones in on the power of inclusivity and shared experiences. It draws upon real-life visuals from all aspects of university life at UCLan to deliver an authentic and immersive multi-channel creative execution.

 

Ruth Connor, Executive Director for Strategic Marketing at UCLan said: “This campaign is an exciting departure from traditional undergraduate recruitment initiatives. It is fresh, honest and meaningful and truly communicates the sense of community that underpins everything that we stand for at UCLan.

 

"University is about shared experiences, solidarity and friendships. Together is such a powerful message and we are confident that it will truly resonate with our 2019 undergraduate audience. "
Ruth Connor



“University is about shared experiences, solidarity and friendships. Together is such a powerful message and we are confident that it will truly resonate with our 2019 undergraduate audience.

 

“It was a great team effort from all involved and Access were fantastic to work with from start to finish. The team really understood what we were trying to achieve and showed great knowledge of the hugely influential Gen Z audience who are demanding much more from brand campaigns. As a result, they have created an emotive and inclusive execution that runs seamlessly across all channels and is set to give the university real stand out amongst the target audience. We look forward to analysing the results.”

 

Phil Fraser, Head of Planning and Account Management at Access, said: “This has been one of our favourite projects to work on. The client and the partners we worked with were brilliant and I think that this is reflected in the work we have produced. It is an exciting new concept rooted in core audience insights and robust pre-testing research and we believe it will set UCLan apart from other institutions.

 

“It was crucial that the campaign was highly visual, authentic and energetic. We needed the messaging to have impact across all devices and channels – scaleable without compromise to generate stand out on mobile right up to a cinema screen, and everything in between. The cinema ad is brought to life perfectly by the Ella Eyre track which embodies the ethos of the university, giving the execution an uplifting energy.

 

“The film and photography shoot spanned four days and featured 50 students and a crew of 30. A special thank you must go to The Gate and Rob Evans Photography who were instrumental in bringing our creative idea to life.”

www.weareaccess.co.uk

www.uclan.ac.uk




DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Manchester Metropolitan University

Business School


Manchester Metropolitan University MMUs Business School, part of the Faculty of Business and Law, is one of the UKs top Business Schools which offers high quality taught responsible management and business courses with professional accreditation and transformational applied research. At Manchester Met, our MBA programme will teach you all the skills you need to move to the next level of your business career. Our engaging course can be tailored to suit your goals with a choice of modules.






Red Cow Media

SEO Manchester


Red Cow Media are an award winning digital marketing agency based in the heart of Manchester. We specialise in SEO, PPC, Social Media, Retargeting and many other aspects of digital.






Buffalo7

PowerPoint Presentation Design Agency


We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use.When it comes to PowerPoint, we've seen it all and created the best of it. If you can dream it, our creative team can design and develop it or even hack PowerPoint to make it happen.Were a PowerPoint design agency and presentations are our one and only passion whatever solution you need, weve got you covered.






Buffalo7

PowerPoint Presentation Design Agency


We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use.When it comes to PowerPoint, weve seen it all and created the best of it. If you can dream it, our creative team can design and develop it or even hack PowerPoint to make it happen.Were a PowerPoint design agency and presentations are our one and only passion whatever you need, weve got you covered.






Red Russian PR


Red Russian PR is a media relations company incorporating innovative and dynamic marketing strategies for an eclectic mix of highly creative individuals and companies. Our objective is to elevate company profiles to specific consumer demographics to create exposure and awareness through relevant media channels.






RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST