×

NORTHWEST MARKETING NEWS

Tuesday December 5 2017

Standby Productions Works with My Clever Agency on Co-operative Bank Campaign


Manchester-based production company, Standby Productions Ltd, recently worked with My Clever Agency to produce and deliver a campaign for The Co-operative Bank.



Standby Productions Works with My Clever Agency on Co-operative Bank Campaign

Manchester-based production company, Standby Productions Ltd, recently worked with My Clever Agency to produce and deliver a campaign for The Co-operative Bank to mark the 25th Anniversary of it’s customer-led Ethical Policy.  
 
Working with My Clever Agency, Standby produced a 30” ad to be distributed across TV and online, along with a series of supporting films for online and social media channels. All focussed on the reasons why The Co-operative Bank’s real customers continue to choose them after all this time.  
  
Here’s what Alastair Pegg, the Marketing Director of The Co-operative Bank had to say: 
 
ALASTAIR PEGG, MARKETING DIRECTOR, THE CO-OPERATIVE BANK:    

“This campaign is really poignant and shows how invested our customers are in the values and ethics of the Bank and how much it means to them that we continue with the good work that’s taken place over the years. Our ethical difference remains unique among UK high street banks, and our campaign is designed to remind people of the importance of this difference, and thank customers for their contribution.”      

“We think hearing first-hand the comments of customers who joined the Bank because of its ethical difference and seeing how the Co-operative Bank’s ethical approach helps local communities is a really powerful way to speak to people across the country who want a bank that is different and demonstrates the importance of values and ethics to our customers.”      

“Working with Standby and My Clever Agency enabled us to reflect the importance of our values and ethics in the view of our customers with the combination of studio and on location shoots, bringing out the authenticity of our campaign.”  
 
 MY CLEVER AGENCY: “To create a suite of films with such disparate themes but that work together to tell one cohesive story is no mean feat, but one that the Standby team achieved with aplomb. From conceptualisation to delivery, the entire team fell in line as an extension of our own - overcoming the same obstacles to orchestrate three fantastic shoots in an impossibly short timeframe. To have such an outstanding end result is testament to Standby’s can-do approach, brilliant talent, and appreciation of what we were trying to achieve. I wouldn’t hesitate to commission Standby for our next project, or to recommend them to anyone embarking on large scale campaigns or smaller, more intimate film projects.” 
  
The customers give real and authentic accounts of how much they value the Bank and it’s Ethical Policy, which Standby support with a series of interesting portrait shots. Accompanying these, Standby included a short sequence based around their normal day-to-day life, adding emphasis to the ‘real people’ aspect of the ad.    
   
SIMON OWEN, STANDBY PRODUCTIONS:  “We were very excited to be working in partnership with My Clever Agency to deliver a whole suit of films for The Co-operative Bank. It was quite a difficult brief to highlight 25 years of their Ethical Policy as it covers so many important pillars, but one thing was for sure - we wanted to have a very real and human feel to the adverts. With this in mind we wanted to use real customers and hear first hand what they had to say about The Co-operative Bank’s Ethical Policy. What was genuinely amazing, was how passionate their customer base was about choosing the Bank over other banks because of the Ethical Policy.” 
 
“Here at Standby Productions we produced 15 individual films for TV, YouTube and the Bank’s Social Media channels. We’re very proud of the films and both My Clever Agency and The Co-operative Bank have been really complimentary of our work.” 
 
THE CO-OPERATIVE BANK: https://www.youtube.com/user/CooperativeBankUK/featured



"We were very excited to be working in partnership with My Clever Agency to deliver a whole suit of films for The Co-operative Bank."
Simon Owen, Standby Productions








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Entirely Marketing Jobs


Head of Marketing

Cheshire


A fantastic role to join a Technology organisation as their Head of Marketing, taking responsibilty for supporting the business in driving new channels, supporting the sales team and developing new products.




Marketing Campaign Manager

Macclesfield


The Marketing Campaign Manager will support the marketing function to develop, implement, evaluate and optimise marketing campaigns and initiatives Client Details Unique organisation in the life sciences sector based in Macclesfield Description The role of the Marketing Campaign Manager is to:Manage initiatives that raise awareness and its impact Drive a consis.




B2B Marketing Manager

Manchester


B2B Marketing Manager £35,000 - £45,000 Manchester city centre We are looking for an experienced lead generation / campaign focused B2B Marketing Manager to join this growing team of brilliant people in Manchester city centre.




Marketing Manager (Dairy Cattle Genetics)

Cheshire


Our client who operates in the livestock service and supply sector is looking to recruit a Marketing Manager based in the Cheshire & Staffordshire area.




Head of Marketing

Lancashire


Job Title: Head of Marketing Reports to: MDBusiness: SME Consumer Business Direct Report: 4 Location: Lancashire Salary: Up to £65k+ up to 15% bonus (company performance related), holidays starting from 28 to 33 days with length of service , plus bank holidays.




Digital Marketing Team Support Assistant

Altrincham


Digital Marketing Team Assistant / Permanent / Full Time - Mon-Fri 8am-4pm / £19,000 - £20,000 + Benefits / AltrinchamNC Associates are working on behalf of a manufacturing and production company based in Altrincham who are looking to hire a Web Team Assistant to join their team.




RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST


















































Discover the latest Industry News & Opinions on Entirely