B2B PR agency Skout has won a trio of contracts with Crown Relocations, Crown Workspace and Crown Records Management owned by Crown Worldwide.
Skout has been appointed by Crown Records Management to deliver a PR campaign that will build brand awareness amongst C-suite and IT professionals. The campaign will see Skout undertake a research project focusing on organisations and their approach to managing data, with the aim of generating high-quality press coverage.
Office refit and redesign business, Crown Workspace, has also appointed Skout as its PR agency to deliver a PR campaign that will raise brand awareness within the property sector.
Skout has also been appointed by Crown Relocations to promote its international relocation services. Skout will roll out a four-month PR programme that will generate online press coverage looking at millennial’s, ‘quality-of-lifer’s’ and retiree’s attitudes to relocating from the UK to international destinations.
Jane Margetts, Marketing Manager for EMEA at Crown Worldwide comments: “We were really impressed with Skout’s campaign ideas and we’re excited to be working with them across all three brands. We needed an agency that would provide strategic support and deliver our unique propositions to different audiences.”
Rob Skinner, MD at Skout concludes: “As many B2B businesses find, targeting specific messages to niche sectors can be challenging. Here at Skout this type of challenge is something that we relish. We’re proud to be able to help organisations from any industry translate their business messages into highly engaging content and stories that resonate with their target audiences.
“2019 has got off to a great start for Skout and we’re delighted to welcome such an established international brand to our client list. The recent successful client win has helped to ensure Skout is firmly on course to meeting ambitious targets and become the UK’s leading independent B2B PR specialist.”
"We were really impressed with Skouts campaign ideas and were excited to be working with them across all three brands."
Jane Margetts, Marketing Manager
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