Manchester-based PR agency Roland Dransfield is launching a new consumer division to coincide with its 21st birthday this summer.
The Spinningfields-based agency, which has just won Small Agency of the Year in the Prolific North Awards, has made key hires during the past 18 months to facilitate its consumer launch.
The new consumer arm will be led by the agency’s latest recruit, Adam Moss, who has joined from fellow Manchester PR agency, Brazen, where he spent nine years and was Director of News & Creative Content.
Adam, a former Fleet Street staffer and Manchester Evening News journalist, has been brought in as Head of Consumer after Roland Dransfield saw major growth in the past two years as the agency successfully repositioned itself from being perceived as a property PR specialist to cover a wide range of predominantly B2B sectors – professional services, SME, manufacturing and technology.
More recently, the agency’s strong offer has seen it land an increasing amount of consumer facing accounts, particularly within retail, leisure, hospitality and sports, with clients like Innside Manchester, Sale Sharks, Boodles Tennis and The Offside Trust joining its roster - and more about to be announced.
Lisa Morton, Roland Dransfield MD, said: “As more and more consumer work has been coming in from word of mouth, referrals and inbound marketing, strategically it is the right time to launch a fully-rounded consumer division at Roland Dransfield. We know we have a great reputation for B2B and want to carry this success across to B2C.
“We have spent 21 years in the heart of this city, making and creating relationships between people and companies - not just within Manchester and the North West but the North and South East in particular. This is where we feel we are most able to help clients and make a tangible difference – we are proud to offer lots of experience and unrivalled connections via an extremely dynamic and creative team formed from hand-picked strategists, former journalists and digital specialists.”
She added: “We took our time to find the right person to lead this new division and we believe we’ve found that in Adam. He’s a leader with award-winning creative credentials and has already enjoyed a hugely successful consumer PR career working for some of the biggest brands in consumer PR, including The North Face, Chicago Town, Kellogg’s, Hilton Hotels, Magnet Kitchens, Blackpool Resort, Merlin Entertainments and Wilko.
“We knew of Adam’s reputation and track record at Brazen and in his career as a journalist. He comes to Roland Dransfield with proven creativity. He is absolutely the right fit to head up our consumer arm – with an in-built understanding of both what makes a national headline and what it takes to get on the first page of Google. Adam joins a hugely talented senior team, and will be working alongside Caroline Aspinall, associate director, Alex Bell, head of media relations, and Sam Hughes, head of digital.”
Adam Moss said: “The chance to launch a consumer arm for one of Manchester’s most successful PR agencies was a challenge that was, frankly, irresistible. And with lots of new business leads already in the process of conversion into accounts, the future looks very bright indeed for Roland Dransfield.
“The aim is to be as successful with our consumer offer as the agency has been – over 21 award-winning years – with its B2B offer. It’s a privilege to be here, to get to work daily with an incredibly talented and dedicated team and to extend Roland Dransfield’s remit into what we hope will become award-winning consumer PR campaigns.
“We’re already looking to recruit the best prospects around to join the new consumer team.”
Photo: Left to right are Alex Bell, Lisa Morton, Adam Moss, Caroline Aspinall and Sam Hughes
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