Wednesday April 17 2019

North west business community offered insights into new Generation Z trends

Cheshire digital agency Carpe Diem teams up with industry leaders WP Engine and Media Chain to share exclusive new research data on Generation Z at Opus Open House event

North west business community offered insights into new Generation Z trends

Cheshire-based website and development agency Carpe Diem is welcoming north west businesses to a unique event exploring new Generation Z is influencing brand’s online interactions.

The agency, based in Pyramid Arts Centre, is bringing together the hosting powerhouse behind WordPress, WP Engine, and Manchester born social media experts Media Chain to explore the ‘Gen Z’ research.

The event, which will be Carpe Diem’s second “Opus Open House” of the year will be the first time the research data has been showcased outside the capital.

The session will help brands and youth-focussed organisations discover the mindset and behaviours of digital consumers born after 1996.

James Hall, Enterprise Consultant at WP Engine, will be presenting the research. He said: “Generation Z has a huge dependency on digital experiences, and they expect authenticity in what they consume online.

“That has a significant impact on how brands should present themselves through entertaining and relatable content. So, we’re keen to contextualise the next generation and explain why they’re the most important group of consumers for businesses, large and small.”

Alex Martin, Head of Content for Student Problems at Media Chain will also speak, contextualising the research with examples. He’ll share how campaigns on his channel, with more than ten million followers, have evolved where brands have responded to Gen Z.

Since establishing Warrington’s digital hub in Palmyra Square, website development house Carpe Diem has opened a dedicated coworking space for digital creatives and technologists called Opus.

“Since launching Opus, we’ve been keen to attract thought leaders,” said Saul Peake, Managing Creative Director. “So, to give access to this global research commissioned by WP Engine and bring Media Chain to our panel is a real coup.

“Through Opus, we’re bringing industry influencers and regional businesses together with entrepreneurs and investors, and this Open House reflects our intention to continually raise the bar and draw attention to the digital ecosystem that already exists here in Warrington.”

Doors open at 6pm with speakers due to take to the stage from 7pm.

You can register for the event via the following link:


"Generation Z has a huge dependency on digital experiences, and they expect authenticity in what they consume online."
James Hall, Enterprise Consultant at WP Engine

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Entirely Marketing Jobs

Head of Marketing


A fantastic role to join a Technology organisation as their Head of Marketing, taking responsibilty for supporting the business in driving new channels, supporting the sales team and developing new products.

Marketing Campaign Manager


The Marketing Campaign Manager will support the marketing function to develop, implement, evaluate and optimise marketing campaigns and initiatives Client Details Unique organisation in the life sciences sector based in Macclesfield Description The role of the Marketing Campaign Manager is to:Manage initiatives that raise awareness and its impact Drive a consis.

B2B Marketing Manager


B2B Marketing Manager £35,000 - £45,000 Manchester city centre We are looking for an experienced lead generation / campaign focused B2B Marketing Manager to join this growing team of brilliant people in Manchester city centre.

Marketing Manager (Dairy Cattle Genetics)


Our client who operates in the livestock service and supply sector is looking to recruit a Marketing Manager based in the Cheshire & Staffordshire area.

Head of Marketing


Job Title: Head of Marketing Reports to: MDBusiness: SME Consumer Business Direct Report: 4 Location: Lancashire Salary: Up to £65k+ up to 15% bonus (company performance related), holidays starting from 28 to 33 days with length of service , plus bank holidays.

Digital Marketing Team Support Assistant


Digital Marketing Team Assistant / Permanent / Full Time - Mon-Fri 8am-4pm / £19,000 - £20,000 + Benefits / AltrinchamNC Associates are working on behalf of a manufacturing and production company based in Altrincham who are looking to hire a Web Team Assistant to join their team.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.