Thursday January 25 2018

New technology connects call revenue to marketing activity in seconds

New Smart Match software to change way marketing teams buy and attribute media

New technology connects call revenue to marketing activity in seconds

Call Intelligence platform, ResponseTap, has developed a new feature, Smart Match, that allows users to see the exact value of each inbound customer call and attribute it to the marketing source, even down to the keyword.

The revolutionary tool will propel the use of data to optimise campaigns for both in-house marketers and marketing agencies, as well as allowing agencies with call-centric clients to report on exact ROI.

Until now, to connect call revenue to marketing activity required contact centre agents to manually key values into a separate system, or use an integration to their CRM system, which wasn’t always accurate or possible.

Now using Smart Match, marketers can, with zero integration, attribute the phone call sale to every marketing touchpoint that happened before the call.

Nick Ashmore, Vice President of Marketing at ResponseTap, said: “Smart Match is the missing piece of the reporting puzzle for marketers. Not only can you optimise campaigns based on how many calls each campaign generated, but you can tailor your approach based on the revenue or profit generated. It’s simple using Smart Match to discover the sources that drive your highest value phone sales.

“In some particularly call centric industries, such as travel, automotive and financial services, understanding the journey that a customer takes before they pick up the phone is invaluable to attributing marketing spend accurately and increasing sales.

“Our first customers to use Smart Match have seen incredible results, with one customer reporting over ten hours of team time being saved each week by removing the need to manually upload call data. That, and the ability to so easily attach values to every call so that campaigns can be optimised, is ground-breaking for our customers.”

One such customer, Simon Hoe, Global Head of Digital at Cruise 1st, said of Smart Match: “Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.”

For more information, or to arrange a free Smart Match demonstration, visit https://www.responsetap.com/smart-match/ or call 0800 084 6635

"Smart Match is the missing piece of the reporting puzzle for marketers."
Nick Ashmore, VP of Marketing, ResponseTap

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Entirely Marketing Jobs

Head of Marketing


A fantastic role to join a Technology organisation as their Head of Marketing, taking responsibilty for supporting the business in driving new channels, supporting the sales team and developing new products.

Marketing Campaign Manager


The Marketing Campaign Manager will support the marketing function to develop, implement, evaluate and optimise marketing campaigns and initiatives Client Details Unique organisation in the life sciences sector based in Macclesfield Description The role of the Marketing Campaign Manager is to:Manage initiatives that raise awareness and its impact Drive a consis.

B2B Marketing Manager


B2B Marketing Manager £35,000 - £45,000 Manchester city centre We are looking for an experienced lead generation / campaign focused B2B Marketing Manager to join this growing team of brilliant people in Manchester city centre.

Marketing Manager (Dairy Cattle Genetics)


Our client who operates in the livestock service and supply sector is looking to recruit a Marketing Manager based in the Cheshire & Staffordshire area.

Head of Marketing


Job Title: Head of Marketing Reports to: MDBusiness: SME Consumer Business Direct Report: 4 Location: Lancashire Salary: Up to £65k+ up to 15% bonus (company performance related), holidays starting from 28 to 33 days with length of service , plus bank holidays.

Digital Marketing Team Support Assistant


Digital Marketing Team Assistant / Permanent / Full Time - Mon-Fri 8am-4pm / £19,000 - £20,000 + Benefits / AltrinchamNC Associates are working on behalf of a manufacturing and production company based in Altrincham who are looking to hire a Web Team Assistant to join their team.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.