×

NORTHWEST MARKETING NEWS

Thursday September 21 2017

Marketing tech firm expands with New York office


Further growth is on the cards for Manchester-headquartered ResponseTap, following the relocation of co-founder and CEO Ross Fobian to the United States.



Marketing tech firm expands with New York office

The marketing technology firm has this month announced the opening of a new office on Madison Avenue in New York City.

Having had a presence in Atlanta since 2014, ResponseTap is no stranger to the American market. However, rising market demand in the US – particularly within the travel, automotive, healthcare, and insurance sectors – meant that the New York relocation made strong commercial sense.

ResponseTap has reported 50% growth in monthly USA billings over the last 18 months, having secured work with enterprise brands including Scenic Tours, TUI, Mount Sinai and Regus, as well as large agency partners such as DealerOn.

Commenting on the expansion potential, Ross said: “Call tracking is a mature market in the USA, which means the level of competition is vast. However, in Europe, we’ve become renowned for pioneering visitor-level technology, as opposed to the campaign level software that is still commonplace in the US today. Our visitor-level call tracking technology is the reason for our previous growth in North America and our new Call Intelligence platform will see us accelerate our growth moving forward.

“Brands – and agencies – are starting to demand more, so the opportunity to evidence and optimise marketing ROI in real-time granular detail is proving incredibly popular. Given the US’s service-driven economy, there’s also a huge appetite for our ability to inform and improve consumers’ telephone experience with a brand.

“This is the perfect time to build on this traction, not least because our technology is the strongest it has ever been.”

With a number of target brands and agencies based in densely-populated Manhattan, Madison Avenue was an attractive location for ResponseTap’s new base.  The company therefore has big aspirations for the upcoming 12 months.

“Our story has been one of intense growth in the UK, and this is a pattern we intend to mirror in the US. We already have our sights set on further employment, and have a busy few months ahead as we further raise our profile in this lucrative space,” elaborated Ross.

“But this latest announcement doesn’t just represent an opportunity to build on our North American presence.  On-the-ground market insight from both sides of the Atlantic will strengthen our development capabilities too, by informing our product roadmap as we continue to add new functionality driven by advanced machine learning.”

Ross will be joined there by Paul Reed who – having worked for ResponseTap since early 2016 – has also moved to take on the role of a senior account management role. The team is complemented with the addition of local recruits Mark Tirabassi and Iris Nortman, with further expansion planned.

With more than 2,400 clients and 90 employees in total, ResponseTap continues to be run by its two co-founders Ross Fobian and CTO Richard Hamnett. In the last nine years, the company has raised £5.6 ($9) million in venture capital through Eden Ventures and Beringea, and has recently announced a further £3.5 ($4.5) million funding package from Clydesdale and Yorkshire Bank.



"This is the perfect time to build on this traction, not least because our technology is the strongest it has ever been."
Ross Fobian








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Entirely Marketing Jobs


Head of Marketing

Cheshire


A fantastic role to join a Technology organisation as their Head of Marketing, taking responsibilty for supporting the business in driving new channels, supporting the sales team and developing new products.




Marketing Campaign Manager

Macclesfield


The Marketing Campaign Manager will support the marketing function to develop, implement, evaluate and optimise marketing campaigns and initiatives Client Details Unique organisation in the life sciences sector based in Macclesfield Description The role of the Marketing Campaign Manager is to:Manage initiatives that raise awareness and its impact Drive a consis.




B2B Marketing Manager

Manchester


B2B Marketing Manager £35,000 - £45,000 Manchester city centre We are looking for an experienced lead generation / campaign focused B2B Marketing Manager to join this growing team of brilliant people in Manchester city centre.




Marketing Manager (Dairy Cattle Genetics)

Cheshire


Our client who operates in the livestock service and supply sector is looking to recruit a Marketing Manager based in the Cheshire & Staffordshire area.




Head of Marketing

Lancashire


Job Title: Head of Marketing Reports to: MDBusiness: SME Consumer Business Direct Report: 4 Location: Lancashire Salary: Up to £65k+ up to 15% bonus (company performance related), holidays starting from 28 to 33 days with length of service , plus bank holidays.




Digital Marketing Team Support Assistant

Altrincham


Digital Marketing Team Assistant / Permanent / Full Time - Mon-Fri 8am-4pm / £19,000 - £20,000 + Benefits / AltrinchamNC Associates are working on behalf of a manufacturing and production company based in Altrincham who are looking to hire a Web Team Assistant to join their team.




RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST






















































Discover the latest Industry News & Opinions on Entirely














We transform your bright ideas into brilliant digital products.