Monday July 23 2018

Manchester-based Agency Leads The Battle Against Mental Ill Health

Manchester-based full-service marketing agency, CUE Marketing, has become one of the first agencies in the North West to have a qualified Mental Health First Aider on their team.

Manchester-based Agency Leads The Battle Against Mental Ill Health

Manchester-based full-service marketing agency, CUE Marketing, has become one of the first agencies in the North West to have a qualified Mental Health First Aider on their team.

The company’s Managing Director, Nick Boyle, recently completed a course with MHFA England, to further support a cause which he is personally very passionate about.

“Statistics suggest around one in four people will experience mental ill health at some point in their life,” said Nick Boyle. “These are just the recorded instances, so in reality, it’s likely to be much higher. No matter what it is, I never want a member of staff here at CUE to feel like work is adding to any challenges they may be facing. By being a Mental Health First Aider, hopefully I can help relieve some of that pressure and provide real first-line support when people need it most.”

According to MHFA England, mental ill health costs UK employers £34.9 billion per year in reduced productivity (£21.2 bn), sickness and absence (£10.6 bn), and turnover of staff (£3.1 bn).

While Mental Health First Aiders aren’t qualified to provide therapy or medical help, they are a key first step for those who may be in distress. Here’s what they can do:

  • Spot signs of potential mental health issues

  • Be able to step in to prevent these signs from escalating, or to provide reassurance and support through non-judgemental listening

  • Have a detailed understanding of mental health and how it affects someone’s well being

  • Guide the person towards further support such as self-help or their GP

“The team here at CUE are the most important asset we have; without them, there is no business,” continued Mr Boyle. “Since I joined, I have been working to make CUE a more enjoyable and rewarding place to work, and becoming a Mental Health First Aider is the next step on that journey. I want the staff here to feel like they can come to me with any challenge they face - big or small - and know that they will be listened to and helped.

“A happier and healthier team means a better work environment, which means higher productivity and better results for us and our clients. But it’s about more than that; we spend a huge chunk of our lives at work, and I believe that this time should be as enjoyable and stress-free as possible.”

Jaan Madan, Workplace Lead for MHFA England, comments:

“It’s pleasing to see that CUE Marketing has taken a proactive approach to support mental health in the workplace. Training the company’s Managing Director in Mental Health First Aid demonstrates a positive, top-down approach and will ensure that all staff know exactly who to approach for support. Reducing the stigma around mental ill health is crucial for a healthy workplace, and this development will help encourage a culture of compassion, non-judgemental conversation, and togetherness.”

Cue Marketing also aims t encourage other workplaces in Manchester to take a stand and make mental health a priority.

Mr Boyle comments: “Manchester is a wonderful place for businesses to grow and flourish. However, we want other businesses to ensure that their employees aren't feeling lost or alone are supported by the companies that they work so hard for. By encouraging businesses to support their employees' mental health, we hope to support Manchester in becoming the best city to work within in the UK”.

"The team here at CUE are the most important asset we have without them, there is no business...A happier and healthier team means a better work environment...higher productivity and better results."
Managing Director of Cue Marketing, Nick Boyle

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Entirely Marketing Jobs

Head of Marketing


A fantastic role to join a Technology organisation as their Head of Marketing, taking responsibilty for supporting the business in driving new channels, supporting the sales team and developing new products.

Marketing Campaign Manager


The Marketing Campaign Manager will support the marketing function to develop, implement, evaluate and optimise marketing campaigns and initiatives Client Details Unique organisation in the life sciences sector based in Macclesfield Description The role of the Marketing Campaign Manager is to:Manage initiatives that raise awareness and its impact Drive a consis.

B2B Marketing Manager


B2B Marketing Manager £35,000 - £45,000 Manchester city centre We are looking for an experienced lead generation / campaign focused B2B Marketing Manager to join this growing team of brilliant people in Manchester city centre.

Marketing Manager (Dairy Cattle Genetics)


Our client who operates in the livestock service and supply sector is looking to recruit a Marketing Manager based in the Cheshire & Staffordshire area.

Head of Marketing


Job Title: Head of Marketing Reports to: MDBusiness: SME Consumer Business Direct Report: 4 Location: Lancashire Salary: Up to £65k+ up to 15% bonus (company performance related), holidays starting from 28 to 33 days with length of service , plus bank holidays.

Digital Marketing Team Support Assistant


Digital Marketing Team Assistant / Permanent / Full Time - Mon-Fri 8am-4pm / £19,000 - £20,000 + Benefits / AltrinchamNC Associates are working on behalf of a manufacturing and production company based in Altrincham who are looking to hire a Web Team Assistant to join their team.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.