The UK’s most comprehensive and dynamic market intelligence specialist, the Insights People, has picked up a prestigious award for digital innovation for its groundbreaking Kids Insights data portal.
The innovative service, which uses the in-house developed “AQuA” (All Questions Answered) technology to survey 400 kids, tweens and teens every week (more than 20,000 every year) and provide brands with real-time insight, won the Best B2B Project title at the Big Chip Awards, the longest running and biggest digital industry awards in the UK outside London.
The same technology is also used to survey 200 expecting and new parents every single week for Parents Insights, which was launched earlier this year.
The award caps a successful first 12 months in business for the Manchester-based Insights People, which recently moved into a new office in the city’s Northern Quarter and brought in two key hires, including former BBC journalist Rebecca Turner.
Insights People CEO and founder Nick Richardson said: “We were over the moon to pick up this award. It’s testament to the hard work put in by our highly talented team who continue to build on what has been an incredible first year for the business.
“We know how competitive the Big Chip Awards are and how tough it is to win one so we are incredibly proud and honoured to be selected by the judges.
“Our portal is going from strength to strength and major household names are lining up to take advantage of our insight. It’s the only service that provides brands with real-time data and we believe it can be a genuine game changer for businesses.
“We’ve got some big announcements coming up and we’re really excited about what the future holds. We’re also looking to recruit more talented and committed developers to join our expanding team.”
The Insights People was shortlisted along with Huddle Digital Ltd with Foleo at the awards, which were held at Manchester’s Hilton Hotel on July 4.
Since its launch in May 2017, the Insights People has attracted leading international clients including DC Thomson, Finsbury Foods, Guinness World Records, Penguin Random House and SuperAwesome.
In October 2017, The Insights People launched Kids Insights. Using its groundbreaking “AQuA” (All Questions Answered) technology and real-time online platform, Kids Insights surveys 400 different kids, tweens and teens every single week (more than 20,000 every year).
By collecting data continuously (more than 150,000 data points are added every single week), Kids Insights are able to uncover entrenched, emerging and flash trends - as well as better understanding the behaviours and consumption – of children.
The results are presented every 12 weeks in a series of reports with brands using the data to inform key decisions around product development, advertising, marketing and sales strategy, and licensing.
That was followed in February 2018 by the launch of Parents Insights, which will survey more than 10,000 UK mums and dads each year. The results will be compiled into quarterly reports centred on expecting parents, and parents with new-born babies, babies and toddlers.
Earlier this year, Insights People were recognised as one of ‘ten of the best’ of Manchester’s most innovative businesses by Innovation100 Greater Manchester.
"Our portal is going from strength to strength and major household names are lining up to take advantage of our insight."
Insights People CEO and founder Nick Richardson
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