Monday July 17 2017

if agency creates summer safari TV advert for Knowsley

Manchester's IF agency has produced a TV campaign for Knowsley Safari, highlighting the amazing adventures families can have at the visitor attraction this summer.

if agency creates summer safari TV advert for Knowsley

Manchester's IF agency has produced a TV campaign for Knowsley Safari, highlighting the amazing adventures families can have at the visitor attraction this summer. 
The 30-second advert, which will be transmitted from the 17th July follows a bee as it flies across the vast open spaces and observes the array of wildlife which kids and their families can explore and interact with over the school holidays. 
Creative Director at The IF agency, Jo Whiteley said: “Finding a way to convey the true scale of the adventure at Knowsley is a real challenge. I won’t lie. I felt sick from the moment Knowsley signed off the script. Wild animals, kids, weather and a CGIi bee… What could possibly go wrong? In reality, the Bee was a moment of absolute brilliance. Allowing us to take viewers on a real adventure, at pace and capturing the imagination of our core audience”.  

Rachel Scott, Head of Marketing at Knowsley Safari, said: “There is no better way to convey the expanse of Knowsley Safari than from the air. That’s what made this ad creative so simple, yet effective. Seeing the animals from the sky reinforces the fact that a day out at Knowsley Safari is unlike any other attraction'. 

She continued: 'It’s a full day of adventure, where you get up close to some of nature’s most fantastic creatures and have as many wild encounters as your family can handle. We are looking forward to an exciting summer at Knowsley Safari and are confident that the new TV ad will encourage a new audience to visit us for the first time or for the first time in a while.” 

Knowsley Safari has worked with The IF agency since 2012 , when they were appointed to raise the profile of the park and translate the whole customer experience through press, outdoor, radio and TV creative campaigns. 

Watch the video at: https://fpdl.vimeocdn.com/vimeo-prod-skyfire-std-us/01/107/9/225536422/791468405.mp4?token=1500378113-0x95c68f1912efaa6bdfcf7f737b928c5d4687b53b

"Findinga way to convey the true scale of the adventure atKnowsleyis a real challenge. The Bee was a moment of absolute brilliance. Allowing us to take viewers on a real adventure."
Jo Whiteley, Creative Director of the if agency

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Entirely Marketing Jobs

Head of Marketing


A fantastic role to join a Technology organisation as their Head of Marketing, taking responsibilty for supporting the business in driving new channels, supporting the sales team and developing new products.

Marketing Campaign Manager


The Marketing Campaign Manager will support the marketing function to develop, implement, evaluate and optimise marketing campaigns and initiatives Client Details Unique organisation in the life sciences sector based in Macclesfield Description The role of the Marketing Campaign Manager is to:Manage initiatives that raise awareness and its impact Drive a consis.

B2B Marketing Manager


B2B Marketing Manager £35,000 - £45,000 Manchester city centre We are looking for an experienced lead generation / campaign focused B2B Marketing Manager to join this growing team of brilliant people in Manchester city centre.

Marketing Manager (Dairy Cattle Genetics)


Our client who operates in the livestock service and supply sector is looking to recruit a Marketing Manager based in the Cheshire & Staffordshire area.

Head of Marketing


Job Title: Head of Marketing Reports to: MDBusiness: SME Consumer Business Direct Report: 4 Location: Lancashire Salary: Up to £65k+ up to 15% bonus (company performance related), holidays starting from 28 to 33 days with length of service , plus bank holidays.

Digital Marketing Team Support Assistant


Digital Marketing Team Assistant / Permanent / Full Time - Mon-Fri 8am-4pm / £19,000 - £20,000 + Benefits / AltrinchamNC Associates are working on behalf of a manufacturing and production company based in Altrincham who are looking to hire a Web Team Assistant to join their team.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.