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NORTHWEST MARKETING NEWS

Thursday July 18 2019

High-profile projects take Truth Design through £1m turnover barrier


Clients include a luxury furniture maker, new higher education institution in Manchester, hotel chain... and even a manufacturer and retailer of kitchen sinks



High-profile projects take Truth Design through £1m turnover barrier

Truth Design has achieved turnover of £1m for the first time in its 12-year history, boosted by an exciting range of high-profile projects spanning the hospitality, home improvements, furniture and higher education sectors.

The Manchester-based creative branding agency enjoyed its most successful financial year to date with work including projects for Clive Christian Furniture Company; University Academy 92 (UA92) – the new higher education institute founded by the former Manchester United players known as the Class of ’92 alongside academic pioneers, Lancaster University; hotelier Campanile; and Shaws of Darwen, a manufacturer and retailer of ceramic kitchen sinks.

Owned by Darren and Jo Scott, Truth Design was founded in 2006 to offer a range of creative services including branding, strategy and insight, and content.

Darren Scott said: “It has been an incredibly fulfilling year for Truth Design, completing a diverse range of challenging projects for clients across entirely different sectors. The principles and passion are the same whether we’re working on an entirely new higher education institution founded by some of the world’s most famous footballers, or a hospitality brand associated with more than 400 hotels. And yes, our work this year even included digital marketing activity for our client Shaws, a renowned manufacturer and retailer of ceramic kitchen sinks!”

Jo Scott, co-owner and Managing Partner at Truth Design and the broader Truth Creative group, added: “We excel at delivering brand experiences and that is reflected in the success that Truth Creative has enjoyed as a business in its latest financial year.”

Clive Christian Furniture Company engaged Truth to decouple the furniture brand from its sister perfume brand to offer clarity of the brand proposition. Truth created a unique standalone identity, whilst retaining aspects of the current brand, notably the heraldic symbol of the lion – aligning with the brand positioning of ‘Unapologetically British’. The company wanted to creatively engage with end-users, interior designers and architects across the globe.

Truth was initially asked to create a brand identity for University Academy 92, a game-changing model of Higher Education inspired by Gary Neville and the Class of ‘92 alongside Lancaster University. The brand needed to display their unique approach and point of difference in the market; a curriculum designed to promote excellence, knowledge and skills in the worlds of sport, media and business. Truth has continued to work with UA92, branding the new Trafford campus and supporting the organisation with student recruitment with collateral including a prospectus, brand advertising and UCAS exhibitions.

Truth’s digital marketing work with Shaws of Darwen in 2018/19 was the continuation of a brand-building exercise begun in 2016 and including international research to inform a better understanding of the manufacturer and retailer’s global markets.

Campanile – part of the Louvre Hotels Group, based in Paris – is a mid-to-low budget hotel chain offering rooms at affordable prices, in 18 UK locations, as well as across 10 different countries. Truth supported Campanile’s Food & Beverage offer with digital marketing activity, building on its previous branding work with the objective of driving footfall to the hotel, restaurant and bar, increasing sales and ensuring customers are booking “Far more than a room.”

With a studio in Kennedy Street, Manchester, Truth Design is part of the Truth Creative group, which also incorporates Truth PR.



"It has been an incredibly fulfilling year for Truth Design, completing a diverse range of challenging projects for clients across entirely different sectors. "
Darren Scott








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