Wednesday April 24 2019

GM Moving Appoints Fantastic Four Agency Partnership

A team of four Manchester-based agencies has been appointed by GM Moving to help improve the health of Greater Manchesters 2.8m residents.

GM Moving Appoints Fantastic Four Agency Partnership

A team of four Manchester-based agencies has been appointed by GM Moving to help improve the health of Greater Manchester’s 2.8m residents.


GM Moving is working with the agency partnership to develop an integrated behaviour change campaign that aims to get 75% of people living in the region active.


The four consultancies, which have working relationships spanning 20 years, include creative agency Access, strategic PR and social media company Intelligent Conversation, brand and planning consultancy Planning Express and media buying agency Republic of Media.


The £500,000 two-year project was awarded after a two-stage competitive pitch process, plus audience testing of the initial messaging and creative. Following an insights phase by GM Moving, the four-strong agency partnership is delivering creative concept, artwork, media buying, social media management and public relations at both regional and community level.


Helen-Louise Smith, marketing communications manager, GM Moving said: “This has been an incredibly in-depth pitching process. From an initial 24 agency list, we saw five at pitch stage, but it was this four-way collaboration and the creative put forward by them that absolutely hooked us.


“Simple, clear and effective, the partnership team not only understands Greater Manchester and what makes our inactive audiences tick, but the passion and experience of the team members was what really stood them apart.”


Simon Landi, managing director of Access commented: “As soon as we saw this opportunity, we knew we had to be part of it. Teaming up four partners, with the right community engagement, creative insight and behaviour change experience, means we interrogated every part of the research and project requirements before coming up with our creative campaign and implementation mechanism.


“We’re a passionate team of agencies, all with Manchester roots. We’re proud to support the GM Moving ambition and deliver such an important campaign on home turf.”


GM Moving is the comprehensive plan to reduce inactivity and increase participation in physical activity and sport - involving the Greater Manchester Combined Authority, the NHS in Greater Manchester and Sport England. It aims to inspire 2 million of Greater Manchester’s residents to become active by 2021.


"Were a passionate team of agencies, all with Manchester roots. Were proud to support the GM Moving ambition and deliver such an important campaign on home turf."
Simon Landi

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Entirely Marketing Jobs

Head of Marketing


A fantastic role to join a Technology organisation as their Head of Marketing, taking responsibilty for supporting the business in driving new channels, supporting the sales team and developing new products.

Marketing Campaign Manager


The Marketing Campaign Manager will support the marketing function to develop, implement, evaluate and optimise marketing campaigns and initiatives Client Details Unique organisation in the life sciences sector based in Macclesfield Description The role of the Marketing Campaign Manager is to:Manage initiatives that raise awareness and its impact Drive a consis.

B2B Marketing Manager


B2B Marketing Manager £35,000 - £45,000 Manchester city centre We are looking for an experienced lead generation / campaign focused B2B Marketing Manager to join this growing team of brilliant people in Manchester city centre.

Marketing Manager (Dairy Cattle Genetics)


Our client who operates in the livestock service and supply sector is looking to recruit a Marketing Manager based in the Cheshire & Staffordshire area.

Head of Marketing


Job Title: Head of Marketing Reports to: MDBusiness: SME Consumer Business Direct Report: 4 Location: Lancashire Salary: Up to £65k+ up to 15% bonus (company performance related), holidays starting from 28 to 33 days with length of service , plus bank holidays.

Digital Marketing Team Support Assistant


Digital Marketing Team Assistant / Permanent / Full Time - Mon-Fri 8am-4pm / £19,000 - £20,000 + Benefits / AltrinchamNC Associates are working on behalf of a manufacturing and production company based in Altrincham who are looking to hire a Web Team Assistant to join their team.


Jurgens Bierhaus Official Opening

A new football themed venue called Jurgens Bierhaus had its offical opening on Friday 15th November with Liverpool F.C. legend Ronnie Whelan in attendance. The venue is situated on the famous Strand in the city centre facing the 3 Graces Port of Liverpool, Cunard and Liver Building

Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.