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NORTHWEST MARKETING NEWS

Thursday January 16 2020

Ex-Social Chain Directors launch Campfire Group and achieve six-figure turnover in first six months


Campfire signed Missguided as one of its first clients and is responsible for the retailer trending globally at 1 on Black Friday



Ex-Social Chain Directors launch Campfire Group and achieve six-figure turnover in first six months

Previous Social Chain Directors, Joe Gradwell and Alex Brown, have announced six figure turnover six months after launching Campfire, a new social marketing agency based in Manchester.

Previously Media Director and Head of Video at Social Chain respectively, Joe and Alex built up a wealth of knowledge and expertise in building online communities from the ground up; amassing millions of followers via strategic social strategies.

The newly launched Campfire Group now focuses on three key services; creative content, paid targeting, and website optimisation, enabling the team to tailor and target content to specific audiences, which goes onto increase engagement, growth and conversions at each stage of the marketing funnel.

Since the launch six months ago, Campfire has gained a number of impressive client wins including Archie’s, UKFast and Missguided.

In order to help Missguided to dominate the online conversation on the busiest and most sales heavy day of the year, Black Friday, Campfire launch the #MakeMyFriday campaign. Within two minutes of launch the campaign was trending number one in the UK, before trending globally at number one within the hour.

The activity resulted in over 10 million impressions, over 130,000 entries and a number one worldwide trend, with #MakeMyFriday tweeted more times than #BlackFriday.

For the 2020 financial year Campfire directors are projecting growth to increase four-fold; by continuing to deliver best in class social campaigns and expand our team and capabilities.

Joe Gradwell, Campfire CEO, said: “As a tribe of social natives, we launched Campfire Group to offer groundbreaking, social first content alongside a detailed paid strategy to deliver consistent ROI for our clients.

“We’re delighted with the growth we have achieved in such a short space of time.”

Alex Brown, Campfire CCO, said: “Platforms like Facebook, Instagram and Snap are interesting spaces for brands right now, they’re allowing the Gymsharks and Missguideds of the world to challenge Fortune 500 companies. We’re excited to continue to work with ambitious brands and utilise digital media to its fullest potential."



"Platforms like Facebook, Instagram and Snap are interesting spaces for brands right now, theyre allowing the Gymsharks and Missguideds of the world to challenge Fortune 500 companies. Were excited t"
Alex Brown, Campfire CCO








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