×

NORTHWEST MARKETING NEWS

Thursday October 12 2017

Drastically evolving communications landscape drives growth at Active Profile


Communications agency Active Profile is celebrating an increase in revenue following the launch of a newly formed inbound marketing and lead generation team, securing a raft of new technology clients.



Drastically evolving communications landscape drives growth at Active Profile

The agency, which has offices in Liverpool, Manchester and London, has added this offering into its mix of PR and digital marketing services.

In support of the new service, Active Profile is now a certified agency partner for HubSpot, the world’s leading inbound marketing and sales platform, which manages and automates communications to generate high-quality leads.

Having developed the service over the last 12 months, the newly formed team has already delivered campaigns for clients including Manchester based data analytics company, Peak and employee benefits platform, Wranx.

The launch of a new inbound team follows an internal restructure at Active Profile earlier this year, which saw the agency split its marketing and PR functions to include sector-dedicated teams, specialising in innovation headed up by Jo Spragg and Place headed up by Nicky Hughes.

The reshuffle has resulted in a 15 per cent year-on-year surge in revenue for the agency, which recently marked the end of its financial year for 2017. It has also contributed to a series of new appointments.

Natalie Fox, account director and head of digital marketing at Active Profile, said: “As a growing PR and marketing agency, our prime focus is providing clients with a tangible return on investment. Through a tailored mix of PR and marketing, we’re able to deliver relevant leads in a holistic way, nurturing new contacts effectively through the sales and marketing funnel.

“In a drastically evolving communications landscape, it’s important that we are always working to adapt to clients’ changing needs. The success of our new team will lie in staying agile, some of the team are currently at Inbound 2017 in Boston on the lookout for the next step to our growth story.”

Following on from recent work with the team, Richard Potter, co-founder and CEO of data analytics company, Peak, said: “Since launching our data analytics-as-a-service platform in 2016, our goal has been to deliver immediate and continuous business value to clients.

“The inbound approach taken by Active Profile has seamlessly helped us to clarify and distil our go to market messages and tapped into our unique business needs as a subscription-based service. This has been a vital component to delivering the high-quality enquiries that we need to drive our growth.”

 



"As a growing PR and marketing agency, our prime focus is providing clients with a tangible return on investment. "
Natalie Fox, account director and head of digital








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Entirely Marketing Jobs


Head of Marketing

Cheshire


A fantastic role to join a Technology organisation as their Head of Marketing, taking responsibilty for supporting the business in driving new channels, supporting the sales team and developing new products.




Marketing Campaign Manager

Macclesfield


The Marketing Campaign Manager will support the marketing function to develop, implement, evaluate and optimise marketing campaigns and initiatives Client Details Unique organisation in the life sciences sector based in Macclesfield Description The role of the Marketing Campaign Manager is to:Manage initiatives that raise awareness and its impact Drive a consis.




B2B Marketing Manager

Manchester


B2B Marketing Manager £35,000 - £45,000 Manchester city centre We are looking for an experienced lead generation / campaign focused B2B Marketing Manager to join this growing team of brilliant people in Manchester city centre.




Marketing Manager (Dairy Cattle Genetics)

Cheshire


Our client who operates in the livestock service and supply sector is looking to recruit a Marketing Manager based in the Cheshire & Staffordshire area.




Head of Marketing

Lancashire


Job Title: Head of Marketing Reports to: MDBusiness: SME Consumer Business Direct Report: 4 Location: Lancashire Salary: Up to £65k+ up to 15% bonus (company performance related), holidays starting from 28 to 33 days with length of service , plus bank holidays.




Digital Marketing Team Support Assistant

Altrincham


Digital Marketing Team Assistant / Permanent / Full Time - Mon-Fri 8am-4pm / £19,000 - £20,000 + Benefits / AltrinchamNC Associates are working on behalf of a manufacturing and production company based in Altrincham who are looking to hire a Web Team Assistant to join their team.




RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST






















































Discover the latest Industry News & Opinions on Entirely














We transform your bright ideas into brilliant digital products.