×

NORTHWEST MARKETING NEWS

Thursday May 16 2019

Dinosaur wins competitive pitch for Transport for Greater Manchester




Dinosaur wins competitive pitch for Transport for Greater Manchester

Following a competitive pitch, Transport for Greater Manchester (TfGM) has appointed Dinosaur as its creative agency for their annual Metrolink off-peak travel campaign.

 

The Manchester-based agency will lead the campaign across out of home, dynamic paid social, digital display and YouTube pre-roll to promote off-peak journeys for 2019. The campaign launches this week.

 

Mark Beaumont, Dinosaur’s chief creative officer, says:

 

“We’ve worked with Metrolink to develop their successful off-peak campaigns for the past two years. To be awarded the opportunity for a third time – to build on what we’ve achieved – is a great sense of accomplishment and a credit to our talented team.”

 

The brief was to raise awareness of the breadth of the network, highlight the opportunities it gives people to explore the communities they live in, and to get more people using the tram outside of commuter hours.

 

The new campaign, ‘Open for Adventure’, shows the iconic tram doors opening to amazing locations you know, and some hidden gems you’re yet to discover.

 

Mark adds: “There is a fundamental truth that Greater Manchester is ever-expanding, and that brings more and more entertainment, activities, and things to see and do. And yet, we couldn’t just show all the great things Greater Manchester had to offer, we had to show how it’s the tram that can get you there. And with the introduction of new zonal fares across the network, Metrolink have made it easier than ever to travel around the region.”

 

The campaign will also see the launch of a newly updated, inspiring and highly functional journey planner – which can help you find your next adventure, by tram, of course.

 

Mike Mellor, Head of Commercial and Marketing at TfGM, says: 

 

“Dinosaur has, once again, shown a great understanding of what we want to achieve throughout 2019 – understanding our values and positioning with an engaging creative idea that will inspire people to explore Greater Manchester by tram.”



"Dinosaur has, once again, shown a great understanding of what we want to achieve throughout 2019 understanding our values and positioning with an engaging creative idea."
Mike Mellor, TfGM








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Entirely Marketing Jobs


Head of Marketing

Cheshire


A fantastic role to join a Technology organisation as their Head of Marketing, taking responsibilty for supporting the business in driving new channels, supporting the sales team and developing new products.




Marketing Campaign Manager

Macclesfield


The Marketing Campaign Manager will support the marketing function to develop, implement, evaluate and optimise marketing campaigns and initiatives Client Details Unique organisation in the life sciences sector based in Macclesfield Description The role of the Marketing Campaign Manager is to:Manage initiatives that raise awareness and its impact Drive a consis.




B2B Marketing Manager

Manchester


B2B Marketing Manager £35,000 - £45,000 Manchester city centre We are looking for an experienced lead generation / campaign focused B2B Marketing Manager to join this growing team of brilliant people in Manchester city centre.




Marketing Manager (Dairy Cattle Genetics)

Cheshire


Our client who operates in the livestock service and supply sector is looking to recruit a Marketing Manager based in the Cheshire & Staffordshire area.




Head of Marketing

Lancashire


Job Title: Head of Marketing Reports to: MDBusiness: SME Consumer Business Direct Report: 4 Location: Lancashire Salary: Up to £65k+ up to 15% bonus (company performance related), holidays starting from 28 to 33 days with length of service , plus bank holidays.




Digital Marketing Team Support Assistant

Altrincham


Digital Marketing Team Assistant / Permanent / Full Time - Mon-Fri 8am-4pm / £19,000 - £20,000 + Benefits / AltrinchamNC Associates are working on behalf of a manufacturing and production company based in Altrincham who are looking to hire a Web Team Assistant to join their team.




RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST






















































Discover the latest Industry News & Opinions on Entirely














We transform your bright ideas into brilliant digital products.