Pets at Home have launched a social-first campaign to advertise their VIP Subscribe & Save flea treatment. The campaign shows two pets, K-9 and Lil Smudge, turn to rap music to tell us there’s only one type of scratching in their home – the scratching on their decks – now that they’re protected from fleas.
The campaign, developed by creative agency Dinosaur, raises awareness of the subscription service in a fun and engaging way – unashamedly tapping into our love of humorous pet videos.
Mark Beaumont, Chief Creative Officer at Dinosaur, said: “We were excited to be given this brief from Pets at Home. They wanted something different and memorable, and we embraced that opportunity.
VIP Subscribe & Save flea treatment makes it easier and cheaper to protect your pet and your home from the horror of a flea infestation. This campaign is a tongue-in-cheek celebration of that.”
The fully-integrated campaign is currently running across YouTube pre-roll, Facebook, Instagram, digital display, national press, and in-store activations.
"We were excited to be given this brief from Pets at Home. They wanted something different and memorable, and we embraced that opportunity."
Mark Beaumont, Chief Creative Officer at Dinosaur
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