×

NORTHWEST MARKETING NEWS

Tuesday September 12 2017

Consumer and market research firm boosted by Northern Powerhouse Investment Fund


Maven and Northern Powerhouse Investment Fund support growth of Lancashire's Relative Insight to develop their existing IT platform



Consumer and market research firm boosted by Northern Powerhouse Investment Fund

Maven Capital Partners (“Maven”), one of the UK’s most active SME investors, is pleased to announce an investment into Lancaster-based Relative Insight Limited (“Relative Insight”), on behalf of the Northern Powerhouse Investment Fund (NPIF).

Maven was appointed earlier this year to manage the £57.5m NPIF - Maven Equity Finance, focused on providing flexible equity funding to high-potential SMEs primarily based in the North West, with a focus on supporting their growth aspirations and contributing to regional economic development, job creation and innovation. Relative Insight is a strong example of the ambitious and dynamic businesses NPIF can support across its investment area.  

Relative Insight was born out of a 10-year research project with Lancaster University’s linguistic and cyber security departments. In the beginning the company used its language analysis technology to help law enforcement agencies identify criminals masquerading as children in chat rooms.

Today, they apply the same methods to help brands interact and communicate more effectively with their audiences, focusing on comparison of the way people speak to derive insights that fuel sharper strategy and smarter communication. Users of the technology are able to identify golden nuggets of inspiration born out of discovery rather than simply typed into a search bar. The company’s current client base includes Disney, Unilever, Havas and R/GA, and it continues to apply its technology to crime detection.

R/GA, a New York-headquartered international advertising agency and subsidiary of Interpublic, the worldwide marketing agency group, has selected Relative Insight as one of eight early stage technology businesses onto its Marketing Tech Venture Studio programme. 

Martin Clark, Investment Manager at Maven, said: “Maven is very pleased to have secured this investment into Relative Insight and look forward to working with the talented management team, helping them achieve their ambitious growth plans. Relative Insight epitomises the kind of early stage growth business that the equity finance part of the Northern Powerhouse Investment Fund is designed to assist.”

Ken Cooper, Managing Director at British Business Bank, said: “We have been pleased with the response from the Lancashire business community to the launch of the Northern Powerhouse Investment Fund. NPIF is making a real difference to businesses in the area and this latest investment is testament to that. Relative Insight is a good example of the appetite that exists for growth investment in the region, and we are pleased that this funding will allow the Relative Insight team to continue to grow their business.”

Edwin Booth, Chair of the Lancashire Enterprise Partnership, said: “Relative Insight is a great example of collaboration between higher education and industry in Lancashire, and the LEP actively encourages all of our businesses and colleges to find exciting ways to work together to drive innovation. But as well as great ideas and passionate people businesses need investment to help them grow. This is why investors like Maven, working with the NPIF, to support firms like Relative Insight are vital to the county’s economic growth.”

The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.  

Caption: 

Top Row, Left to Right: James Walkerdine, Sue Barnard, Phil Greenwood

Bottom Row, Left to Right: Martin Clark, Ben Hookway, Ryan Bevington



"The investment from Maven will allow us to ramp up our customer facing operations, accelerate development, and capitalise on the proliferating opportunities in the UK and, increasingly, the USA."
Ben Hookway, CEO at Relative Insight, added








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Entirely Marketing Jobs


Head of Marketing

Cheshire


A fantastic role to join a Technology organisation as their Head of Marketing, taking responsibilty for supporting the business in driving new channels, supporting the sales team and developing new products.




Marketing Campaign Manager

Macclesfield


The Marketing Campaign Manager will support the marketing function to develop, implement, evaluate and optimise marketing campaigns and initiatives Client Details Unique organisation in the life sciences sector based in Macclesfield Description The role of the Marketing Campaign Manager is to:Manage initiatives that raise awareness and its impact Drive a consis.




B2B Marketing Manager

Manchester


B2B Marketing Manager £35,000 - £45,000 Manchester city centre We are looking for an experienced lead generation / campaign focused B2B Marketing Manager to join this growing team of brilliant people in Manchester city centre.




Marketing Manager (Dairy Cattle Genetics)

Cheshire


Our client who operates in the livestock service and supply sector is looking to recruit a Marketing Manager based in the Cheshire & Staffordshire area.




Head of Marketing

Lancashire


Job Title: Head of Marketing Reports to: MDBusiness: SME Consumer Business Direct Report: 4 Location: Lancashire Salary: Up to £65k+ up to 15% bonus (company performance related), holidays starting from 28 to 33 days with length of service , plus bank holidays.




Digital Marketing Team Support Assistant

Altrincham


Digital Marketing Team Assistant / Permanent / Full Time - Mon-Fri 8am-4pm / £19,000 - £20,000 + Benefits / AltrinchamNC Associates are working on behalf of a manufacturing and production company based in Altrincham who are looking to hire a Web Team Assistant to join their team.




RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST


























Carlisle pub reopens with a fresh new look


As part of the investment, the Apple Tree Greene King, on Lowther Street, has undergone a total refurbishment, including the introduction of a lighter colour scheme which incorporates tiled walls, signature pieces of furniture and fresh, contemporary flooring































Discover the latest Industry News & Opinions on Entirely














We transform your bright ideas into brilliant digital products.