Manchester based IF agency has created a short-form animation to support the new consumer facing brand ‘The little Treats Bakery’ and launch of its Lovingly Crafted Range - a collection of decorated biscuits that demonstrate their best in class icing capabilities.
The insight-led creative agency, was charged with producing an animation to represent the personality of brand and products, with particular focus on the new inspired range of character filled treats - whilst supporting existing licenced products and showcasing the new Little Chums.
Creative Director Jo Whiteley said: “As an agency, we’re fully immersed in the brand, having spent the last year working alongside the client team to distil market & product insight into a distinctive proposition, brand identifiers and guidelines. This was however our first opportunity to bring the character of the brand to life – and that’s what we did quite literally!
Creating a script that emphasised the usp – starting with freshly baked real biscuits, that once iced take on a character of their own. The energy levels heightened by the music & animation style, giving the brand & products within bucket loads of personality”.
The animation debuted at the Lunch Show (at Excel in London) and has been so well received that it’s expected to be featured on the website and a series of cut downs played out across a number of social channels throughout the year.
Established in 2006, IF is an insight-led creative agency delivering pioneering data analytics, infectious brand ideas and seamless multi-channel activation campaigns across retail, leisure and financial services sectors. Clients include: Greene King, Spirit Pub Company, Mothercare and Knowsley Safari.
"As an agency, were fully immersed in the brand, having spent the last year working alongside the client team to distil market & product insight into a distinctive proposition."
Creative Director, Jo Whiteley
DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.