×

NORTHWEST MARKETING NEWS

Monday April 1 2019

Absolute Get Colourful with NB Colour Print.




Absolute Get Colourful with NB Colour Print.

Creative and digital agency, Absolute, have launched the next phase of their hugely successful rebrand for NB Colour Print Ltd in the form of a bold new brand book, “Colourful Language”.

 

NB Colour Print Ltd, based in Chorley, have a long family history in the area and, since 1991, have been constantly innovating to transform the world of print. For the past three years they have worked closely with Absolute to evolve their brand identity across every touchpoint, and this latest book shows that they certainly have a very bright future.

 

The creative team at Absolute initially helped NB Printers to capture their unique Lancashire personality, combining unmissable branding with a creativity and wit that appealed to a new agency customer base.

 

Simon Allman, Creative Director at Absolute said: “We started by stripping back the brand, bringing out their vibrancy and northern charm. This is reflected not just in the way they talk, but in the way they work. As a business NB are as bright and colourful as their print, our job was to bring that to life in their copy, typography and design”.

 

The first output from the rebranding process was the NB Colour Print website, but since then the team have gone on to develop POS, social media content, stationary, photography, staff uniforms and most recently “Colourful Language”, a book of print concepts that brings the whole new brand style together.

 

Simon explains: “Colourful Language is the embodiment of everything we have worked on so far with NB and is a fantastic example of what can be achieved when creative thinking and high quality print come together. It has been a pleasure to work on a project that’s aimed at like-minded people”.

 

The brand work was nominated at the Roses Design Awards in 2017, which has helped expand NB's profile within the creative industry. To follow on from this success, Colourful Language hopes to do the same. In the meantime NB are seeing continuing growth, with the last year being one of their busiest periods.

 

Doug Nelson, Managing Director at NB Colour Print Ltd said: “It has been really exciting going on this journey with Absolute. They just ‘got us’ from the start and to see the new brand being so well received is fantastic. It feels like a new beginning. And now, “Colourful Language” has really put us on the map, we have enquiries from all over the country and even the type of work has changed. Agencies and creatives seek us out because of our strong and memorable brand, they know we can deliver”.

 

For more information on the project visit Absolute, to order a copy of Colourful Print contact NB Colour Print Ltd. With thanks to Fedrigoni Paper for their support.



"We started by stripping back the brand, bringing out their vibrancy and northern charm. This is reflected not just in the way they talk, but in the way they work."
Simon Allman, Creative Director at Absolute








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Entirely Marketing Jobs


Head of Marketing

Cheshire


A fantastic role to join a Technology organisation as their Head of Marketing, taking responsibilty for supporting the business in driving new channels, supporting the sales team and developing new products.




Marketing Campaign Manager

Macclesfield


The Marketing Campaign Manager will support the marketing function to develop, implement, evaluate and optimise marketing campaigns and initiatives Client Details Unique organisation in the life sciences sector based in Macclesfield Description The role of the Marketing Campaign Manager is to:Manage initiatives that raise awareness and its impact Drive a consis.




B2B Marketing Manager

Manchester


B2B Marketing Manager £35,000 - £45,000 Manchester city centre We are looking for an experienced lead generation / campaign focused B2B Marketing Manager to join this growing team of brilliant people in Manchester city centre.




Marketing Manager (Dairy Cattle Genetics)

Cheshire


Our client who operates in the livestock service and supply sector is looking to recruit a Marketing Manager based in the Cheshire & Staffordshire area.




Head of Marketing

Lancashire


Job Title: Head of Marketing Reports to: MDBusiness: SME Consumer Business Direct Report: 4 Location: Lancashire Salary: Up to £65k+ up to 15% bonus (company performance related), holidays starting from 28 to 33 days with length of service , plus bank holidays.




Digital Marketing Team Support Assistant

Altrincham


Digital Marketing Team Assistant / Permanent / Full Time - Mon-Fri 8am-4pm / £19,000 - £20,000 + Benefits / AltrinchamNC Associates are working on behalf of a manufacturing and production company based in Altrincham who are looking to hire a Web Team Assistant to join their team.




RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST






















































Discover the latest Industry News & Opinions on Entirely