Friday January 5 2018

North West SMEs fall behind in use of ecommerce

North West SMEs are the UKs least users of ecommerce at only 33%, compared with Scottish SMEs being the highest users, at a rate of 55%. This has been revealed in a recent Q4 Growth Tracker Report

North West SMEs fall behind in use of ecommerce

North West SMEs fall behind in use of ecommerce

4th January 2018

North West SME’s are the UK’s least users of ecommerce at only 33%, compared with Scottish SME’s being the highest users, at a rate of 55%.  This has been revealed in a recent Q4 2017 SME Growth Tracker report by Capital Economics and the Department for Business, Innovation and Skills, in association with Enterprise Nation and Amazon UK, has revealed that:

There are only two regions in the UK in which less than forty per cent of SMEs use ecommerce - the North West and the South East of England stand apart from all other UK regions, sharing the distinction as being significantly lower utilisers of e-commerce as a major sales channel.

It’s even more stark when overall, the report states that nearly 8 in 10 UK SMEs expect to be selling online by the end of this year.

The report further states that nearly half of all SME revenues is expected to be coming from ecommerce over the coming year.

Although this apparent reticence to use ecommerce could in some part be due to the make-up of the SME business types in the North West, it may also be due to a lack of knowledge on the potential of ecommerce as a viable selling channel and a lack of awareness of the opportunities it provides.

It is a view held by Kam Kothia the CEO of Lancashire based ecommerce agency eBusiness UK. His business has been developing ecommerce websites and multichannel services over the past twenty years across the North West and UK; “Although the statistics in the report could appear to be quite negative towards North West SME’s, over the past few months we have seen an increasing interest from businesses in the region to both increase their revenues and expand their geographical markets through ecommerce”.

“What has also been evident though, is how we have had to spend time with Directors’ to educate and explain the potential of the opportunities and how they can be accessed, which could support the statistic that more understanding of ecommerce is needed in the region.”

“We have also found that some companies are achieving great results by investing in an ecommerce site but are not on the popular online marketplaces, whilst others will sell a small range of products through Amazon or eBay but not invest in their own website.  Both these companies are missing out on significant revenue and growth opportunities”.

Another factor borne out in the report, states that the larger the SME, the more likely it is to use ecommerce, and also that a higher share of exporters use ecommerce than non - exporting SMEs, at 62 per cent and 31 per cent respectively.

SMEs cited face-to-face, e -mail and telephone as the most important channels when selling to customers. Nearly 90 per cent of SMEs use e -mail whilst 85 per cent said that they use telephone and face -to -face.

Kam concludes, “We are keen to see the statistics improve for SMEs use of ecommerce in the region, and in turn the NW economy, so we are committed to working with the regional business support agencies to inspire, encourage and educate NW SME business owners the huge potential in selling via ecommerce, either through their own website or via Amazon or eBay”

Visit the eBusiness UK website here

Q4 2017 SEM Growth Tracker Report

The full report can be downloaded here

"We are committed to working with the regional business support agencies to inspire, encourage and educate NW SME business owners to the huge potential in selling via ecommerce"
Kam Kothia

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Entirely Marketing Jobs

Head of Marketing


A fantastic role to join a Technology organisation as their Head of Marketing, taking responsibilty for supporting the business in driving new channels, supporting the sales team and developing new products.

Marketing Campaign Manager


The Marketing Campaign Manager will support the marketing function to develop, implement, evaluate and optimise marketing campaigns and initiatives Client Details Unique organisation in the life sciences sector based in Macclesfield Description The role of the Marketing Campaign Manager is to:Manage initiatives that raise awareness and its impact Drive a consis.

B2B Marketing Manager


B2B Marketing Manager £35,000 - £45,000 Manchester city centre We are looking for an experienced lead generation / campaign focused B2B Marketing Manager to join this growing team of brilliant people in Manchester city centre.

Marketing Manager (Dairy Cattle Genetics)


Our client who operates in the livestock service and supply sector is looking to recruit a Marketing Manager based in the Cheshire & Staffordshire area.

Head of Marketing


Job Title: Head of Marketing Reports to: MDBusiness: SME Consumer Business Direct Report: 4 Location: Lancashire Salary: Up to £65k+ up to 15% bonus (company performance related), holidays starting from 28 to 33 days with length of service , plus bank holidays.

Digital Marketing Team Support Assistant


Digital Marketing Team Assistant / Permanent / Full Time - Mon-Fri 8am-4pm / £19,000 - £20,000 + Benefits / AltrinchamNC Associates are working on behalf of a manufacturing and production company based in Altrincham who are looking to hire a Web Team Assistant to join their team.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.