×

MIDLANDS MARKETING NEWS

Tuesday July 2 2019

Palmer Hargreaves picks up electric taxi account


Leamington marketing agency now working with LEVC



Palmer Hargreaves picks up electric taxi account

Electric taxi company LEVC (London Electric Vehicle Company) has appointed international full service marketing agency Palmer Hargreaves to help generate test drives of its new electric taxi across Birmingham, Manchester and London.

The agreement follows a highly competitive pitch, from which Palmer Hargreaves was selected as the lead agency for an emotional campaign promoting both LEVC‘s electric and used diesel vehicles. Through a combination of traditional and new media advertising plus targeted content marketing, Palmer Hargreaves hopes to help Britain’s taxi drivers find the right mobility solutions to suit their evolving needs.

The campaign will be implemented throughout the next 12 months with scope for the agency to take LEVC’s proposition overseas with the support of its offices in Germany, Russia and China.

Mark Dale, Managing Director at Palmer Hargreaves UK, commented: “LEVC is an exciting new account for us, which enables us to work in a sector experiencing rapid transformation. There are few things as iconic as the classic Hackney carriage and those who work in these vehicles are extremely proud of their heritage and stature. Working closely with LEVC, we want to help drivers retain this pride with a new electric cab that perfectly supplements existing diesel options.”

Leighton King, Commercial Director at LEVC added: “Palmer Hargreaves delivered a strong, strategic response to our brief and demonstrated a clear understanding of the challenges affecting both taxi drivers and the wider mobility marketplace. We’re looking forward to working with them to roll out their exciting ideas.”

Pictured (l-r): Mark Dale, Managing Director, Palmer Hargreaves with Leighton King, Commercial Director at LEVC



"LEVC is an exciting new account for us, which enables us to work in a sector experiencing rapid transformation."
Mark Dale, Managing Director at Palmer Hargreaves








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






RECOMMENDED FOR YOU ON ENTIRELY MIDLANDS














































Discover the latest Industry News & Opinions on Entirely














We transform your bright ideas into brilliant digital products.