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EASTENGLAND MARKETING NEWS

Monday October 7 2019

Aqdot targets expansion with key commercial appointments


Aqdot, the Cambridge, UK-based supramolecular chemistry company, has strengthened its commercial team as it plans to extend its product range.



Aqdot targets expansion with key commercial appointments

Hugh Rathbone has joined as chief commercial officer and Mark Wrighton as marketing leader.

Hugh, a former Officer in the Royal Navy, has extensive international experience in household products and beauty care, ranging from global purchasing to commercial director for P&G Haircare Europe. He is a brand builder, who has successfully led many multi-functional teams for new brand and product launches.

Hugh will focus on commercialising Aqdot’s innovative and superior odour capture technology and emulsification chemistry through a range of  business models including License & Supply, and DTC. 

Hugh said “After 6 years of development bringing exceptional chemistry from the labs of Cambridge to scaled up production capability and proving its superior performance across a wide range of applications, Aqdot is at an exciting inflection point. 

“With a handful of well-known international customers signed-up, and collaborations with a wide variety of potential customers already in place, the company is ready for rapid growth. 

“I am very excited to be joining the team to lead the next stage of this commercialisation through collaborating with more manufacturers to improve consumer experiences in household and personal care products, gene therapy, and in a range of applications from air quality to agricultural productivity”. 

A highly skilled marketeer, Mark has an international background in B2B marketing and B2C brand development with experience developing, commercialising and communicating breakthrough product innovation in the food ingredients, personal care, and household categories for leading businesses including PZ Cussons, Church & Dwight, and Cargill.   

Mark Wrighton says “Aqdot has developed a ground-breaking new odour capture and emulsification technology with significant potential to unlock a wide range of game-changing innovation opportunities for manufacturers in categories including household, personal care, cosmetics and agricultural productivity.

“We are focussed on helping consumer brand R&D and marketing managers to develop truly market-leading innovation, exploiting our unique chemistry, and my focus is particularly in the area of odour neutralisation.”

Tim Wright, chief executive of Aqdot, said:   “We welcome Hugh and Mark to the talented team of scientists and innovators at Aqdot.

“Aqdot is dedicated to commercialising the chemistry it has developed, and the appointment of Hugh and Mark will further our capabilities to achieve this.

“Ambitious plans to work with customers in a wide range of sectors, from personal care and professional cleaning to agriculture are core to our business and their experience and expertise will prove invaluable.”



"I am very excited to be joining the team to lead the next stage of this commercialisation "
Hugh Rathbone








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