Marketing professionals and managing directors are invited to a breakfast seminar hosted by integrated creative agency Absolute and specialist intellectual property law firm Virtuoso Legal, looking at the common pitfalls of branding and marketing – and how to avoid and protect yourself against them.
The breakfast seminar will be hosted at Absolute’s studios in Bolton on Thursday 24th November 2016. Guests are invited to arrive from 7.45am for networking and refreshments, with the seminar discussion starting at 8.30am and lasting for an hour.
Elizabeth Ward, founder of Virtuoso Legal and author of If You’re So Clever, Why Aren’t You Rich?, will cover a number of key areas for marketing professionals and marketing directors, including:
- Brands and trademarks: What are trademarks, when do you need them, how do you get them and how do you enforce them?
- Packaging and design: Think you’re free to use any colours, fonts and graphics you like in your packaging and design work? Think again!
- Parody: Is it ever OK to ‘borrow’ ideas and take inspiration from other brands – even if it’s an intentional parody? Or what do you do if you find your own brand is suddenly – and unwantedly – the centre of another company’s marketing campaign?
Breakfast - Bacon Sandwiches and cereal will be supplied alongside, juice, tea & coffee
Parking: Parking is available in the car park next to The Chapel, or on road opposite the building
Contact: Please contact Faye (firstname.lastname@example.org) 01204 478202 for more details/questions
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