Doran Packaging specialises in selling packaging and carrier bags both regionally and nationally.
Managing Director Mark Baker engaged Content Coms to attract both a B2C and B2B national audience specifically to its ranges of paper carrier bags including twist handle, tape handle and plastic carriers.
He also wanted an improved customer experience when visiting the site.
Head of Digital at Content Coms Matthew Hyde set about employing an affordable SEO strategy which combined optimising content with finely tuned keyword targeting.
External and internal links along with calls to action were also added to the website’s text – making interaction and navigation of the site easier for consumers.
"Thanks to Content Coms efforts our websites key products have climbed onto Googles first page."
Website performance soon improved, both in terms of increased web traffic improving sales.
“Although their products sit in an extremely competitive online market, within a few months our efforts started visibly paying off,” said Matthew.
“Terms such as ‘paper carrier bags’, ‘twist handle carrier bags’, ‘kraft paper carrier bags’ ‘plastic carrier bags‘ started to climb to the first pages of search engines.
“And soon their sales started to soar,” he adds.
Naturally Doran Packaging is thrilled with the results.
“Thanks to Content Coms efforts our website’s key products have climbed onto Google’s first page. This has helped us enjoy a huge increase in online sales,” said Mark.
DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.