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Dawn collects global Creativepool award




Dawn collects global Creativepool award

Cheadle-Hulme based Dawn Creative has been recognised among some of the world's elite agencies as a Creativepool Annual Winner.

As an industry network set up to connect brands, agencies and individuals through the creative work they have collaborated on, Creativepool’s Annual recognises standout projects.

The awards ceremony took place at Protein Studios in London, and saw talent gather from across the globe, with creatives from 17 countries taking home accolades. Voting was cast through a panel of high profile judges from major global brands, including Google, Facebook and Havas.

The award is another feather in the cap of the growing creative agency, founded by David O'Hearns, which has a client roster featuring brands such as Zen Internet, Travel Counsellors, Amplifon, Cyprotex and Show Business Interiors.

Winners received a coveted Gold Annual and further exposure through the launch of the Creativepool Annual printed publication that will be delivered to the desks of agencies and brands around the globe, while also appearing at creative festivals such as Cannes Lions.

Dawn scooped the award in the Direct Mail category with a heat sensitive piece developed for its client Zen Internet showcasing the exceptional level of service customers can expect from interacting with the brand.

A screen printed, block foiled box housed an eco-friendly iPad with a mock screen showing an outline of a handprint inviting people to press and expose heat sensitive ink, revealing a personalised message from the sender at Zen.

The direct mail piece also encouraged the recipient to visit a bespoke microsite with video content and a call to action inviting them to meet their Zen business contact at a local coffee house using a pre-coded Google map.

Commenting on the award, David O'Hearns said: "We were blown away to receive this international recognition. As a small but ambitious agency with a genuine passion for what we do we're thrilled to demonstrate that you don't necessarily have to be big to be in the company of major names - it's more about the quality of your work and creating great client relationships."

Michael Tomes, founder of Creativepool, added: “The Annual showcases the vastly talented companies and individuals found on our platform and is just a fraction of the incredible work uploaded to creativepool.com this year, work selected by a panel of judges that included some of the creative industry’s biggest names.”

Visit www.dawncreative.co.uk or follow @wearedawn for more information.






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